Experience

I’ve had the pleasure of working with brilliant minds across cloud tech, real estate, private security, tourism, aviation, agriculture, and education.

Director of Business Operations

Sonar Software

December 2023 - Current

Sonar is a leading operations and billing platform for internet service providers (ISPs).

  • Established Sonar’s AI Portal, delivering AI education, internal project/ tool database, AI charter, and corporate guidelines and guardrails as founding member of AI Council and head of AI Implementation Group

  • Delivered Sonar’s first stakeholder-facing Slack-based AI agent, first production-grade RAG workflow, and first internal MCP resource for AI agents

  • Built internal data MCP and underlying ETL pipeline between Snowflake, Y42 (dbt), Tableau, Coefficient, Salesforce, HubSpot, ClickUp, OneDrive, and Payrix

  • Established org-wide Unified Context Graph

  • Built a Salesforce Backend AI agent, cutting Salesforce administration and development time by over 90%, from weeks to hours on complex tasks

  • Built framework for prioritizing, planning, and benchmarking internal AI projects

  • Prioritized and delivered dozens of competing, duplicate, or complementary projects with Executive Leadership Team stakeholders

  • Supported change management and enablement for 3 different heads of Sales, 2 heads of Marketing, 4 heads of Professional Services, 2 heads of Partnerships, 2 entirely different Marketing teams, and 2 entirely different Sales teams

Fractional Head of Operations

Freelance

January 2022 - December 2023

Operations and strategy partner to startups and SMBs

  • Grew client’s online coaching platform by 629% from $62.4k to $454.8k ARR

  • Established multi-channel digital marketing strategy, including process automation, KPI reporting, and training

  • Built re-usable tools and templates for planning and executing future marketing campaigns

  • Grew client’s B2B team-building events business by 90% from $290.4k to $552k annual revenue

  • Defined marketing and sales funnel, developed standardized contracts, and provided negotiation training

Senior Director of Marketing and Analytics

TrueAero

March 2020 - January 2022

TrueAero supports the global aviation industry through materials, leasing, asset management, and capital deployment.

  • Built and ran corporate analytics and business intelligence function from scratch

  • Provided training and oversight for 10 analysts across all functions

  • Defined and implemented all ETL processes for Salesforce, Azure, SharePoint, and Tableau

  • Taught organization-wide data literacy classes, including Tableau training for employees and executives

  • Led Tableau implementation (Desktop, Prep, Online) and administered all licenses, data sources, reports, and dashboards

  • Owned brand, product, and corporate marketing budget, strategy, and execution as global head of Marketing

  • Executed multi-channel campaigns across website, social media, conferences, press, and online marketplaces

  • Managed vendor relationships, including selection, contract negotiation, and project execution

Director of Sales and Marketing

TrueAero

October 2018 - March 2020

TrueAero supports the global aviation industry through materials, leasing, asset management, and capital deployment.

  • Grew monthly revenue from $1M to $10.5M in less than 12 months as head of Go-to-Market and Revenue Operations for aircraft materials division

  • Recruited, trained, and managed 15-person team in Sales, Sales Operations, Marketing, Customer Success, Business Development, and Marketing Operations across US, LATAM, EMEA, and APAC

  • Owned annual go-to-market budget, headcount, and OKR planning, advocating for my team and securing necessary resources

  • Directed Salesforce CRM implementation, including data-driven lead scoring and assignment, sales funnel automation, KPI reporting, and integration with ETL pipeline

  • Successfully launched Embraer product line, established new customer base, defined pricing strategies, and built brand recognition

  • Established company’s first sales training and onboarding program, first career development plan, and first sales commission plan

Founder

Tulipa

February 2016 - October 2018

Tulipa developed indoor, ultra-sustainable hydroponic gardening systems with novel, integrated compost engines.

  • Invented ultra-sustainable indoor gardening system, leveraging liquid composting and hydroponics for maximum water efficiency and nutrient reclamation

  • Conducted 315 customer discovery interviews, cataloguing customer pain points, and establishing go-to-market strategy

  • Fabricated aluminum and glass compost engines run on Raspberry Pi and Python

  • Ran 30 multi-variate test series, collecting and analyzing 180 biological samples

Director of B2B Revenue

StrayBoots

February 2013 - February 2016

StrayBoots delivers scavenger hunt-style walking tours via smartphone app and mobile web.

  • Grew B2B SaaS ARR from $0 to $10M as head of Revenue Operations, leading to successful exit

  • Built high ROI go-to-market engine using account-based marketing principles and automation-first marketing technology stack (Salesforce, Google Ads, Facebook Ads, Unbounce, Mixpanel, Zapier, JavaScript, and Python)

  • Developed data-driven revenue operations playbook to minimize CAC, maximize LTV, increase conversion rates, refine attribution model, and guide channel spend

  • Owned all corporate FP&A as well as corporate analytics and business intelligence

Vice President of Business Development

The McGorian Group

May 2012 - February 2013

The McGorian Group provided static and VIP protection in the Kurdistan region of northern Iraq.

  • Raised $2M in seed funding as head of Marketing and Business Operations

  • Helped secure ultra-rare private security license from Kurdish Regional Government and forge business relationship with Kurdish Peshmerga Army

  • Mapped competitive landscape, monitored emerging market trends, and defined key customer segments and target accounts

  • Launched and staffed office in Erbil, Kurdistan

Senior Business Analyst, Finance

Dell Technologies

August 2011 - May 2012

Dell Technologies is a Fortune 100 provider of consumer and enterprise IT products and services.

  • Ensured data integrity of B2B SaaS revenue management system

  • Collaborated with cross-functional teams to ensure revenue transactions were properly accounted for in support of close of books

  • Leveraged Oracle, SQL, VBA, Python, and other business intelligence tools to provide insights, forecast trends, and drive decision-making

  • Represented Revenue Operations team during data system integration planning before and after corporate acquisitions

Business Analyst, Operations

Dell Technologies

May 2010 - August 2010

Dell Technologies is a Fortune 100 provider of consumer and enterprise IT products and services.

  • Implemented and owned tools and systems needed to drive effective revenue operations for B2B SaaS division

  • Managed development of KPI reporting packages and revenue forecast models across multiple Go-to-Market teams

  • Drove initiatives to automate processes for recording of revenue transactions

Finance and Accounting Analyst

Schlosser Development Corp.

Jan 2010 - May 2010

Schlosser Development Corp. is a top commercial real estate development corporation based in Austin, Texas.

  • Implemented and owned tools and systems needed to drive effective revenue operations for B2B SaaS division

  • Managed development of KPI reporting packages and revenue forecast models across multiple Go-to-Market teams

  • Drove initiatives to automate processes for recording of revenue transactions

Go-to-Market Consultant

Implementations, Inc.

April 2009 - September 2009

Schlosser Development Corp. is a top commercial real estate development corporation based in Austin, Texas.

  • Devised and conducted phone survey of customers of private wealth management firm (the client)

  • Analyzed qualitative and quantitative data to identify opportunities for more effective customer success and revenue generation efforts

  • Communicated findings and recommendations to client’s executive management team